
For the last several years, our studio has been working on defining (and refining) a generalized experience model for online exhibitions that takes into account the different needs of multiple audience types. We first began work on the model with Becoming Human in 2000, and have since incorporated it into other online exhibitions. This design article (based on a paper that was presented at Museums and the Web 2004) outlines the components of this integrated model, and shows how we applied it to the Lewis & Clark online exhibition.